is the ron burgundy podcast over10 marca 2023
Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. iHeart recently restructured and you became the CEO of a formal division. WARNING: This episode was haunted by a ghost. Its why we widely distribute. Maybe one day you will, but not today. Yes, we do that all the time. Will Ferrell has started a podcast as the character he played in the movie of the same name. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Its that whole waterfall versus agile thing. Were in total control there. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. It was a packed house and a great time. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. You have a distribution model that is free. I dont think this is wishful thinking. But I also think it fundamentally tripped up a little as a business model. It didnt go well for him either. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. We have a whole newsletter for podcasters. It is possible to that extent, but its hard to convert to a new platform. Think about that for a second. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. I can test exclusive or windowed content there. I talk to a lot of digital media CEOs and digital media types. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Theres a sigh of relief from the YouTube people somewhere. Yes, its about my competitors, I get it. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. No. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Thats a super good question. Yeah. We all get it by now, painfully. Yeah. So now its digitally infused, data-infused listening that they can target digitally. Josh and Chuck have you covered. Do you even talk to them, or are you just like, Screw it, take my RSS feed? The core fundamental, pretty consistent business model of podcasting is a rev share model. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. You have an ad load that is light. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. But that has been their promise for years, and it might still be their promise. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The second reason is parallel pathing. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Sure we are. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Everybody in this room has worked damn hard for the last 20 years to get to this point. This is the only room where you can say that and people perk up. Which one of your children is the business affairs group? He was like, I believe in this medium. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. The money from each of these pipes is not the same. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. To many in the industry, that seemed pretty disingenuous. I can talk about sexuality or about what trends I do or dont like. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We basically built an academy where once a year we grab eight or 10 people. Thats what were trying to true up. I can talk about the things I cant talk about on the radio. Or this will be a business in and of itself, and thats fine too. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Carolina Barlow: Co-Host, Writer, and Producer. There has never been a moment in the company that we were sidelined or deprioritized. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Its clearly not as regulated as radio. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. We started a company with Will Ferrell called Big Money Players. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi It was like, The optimal video is this length, and you have to open with this thing and close it with that.. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Hes going to start this journey now of trying to get into college. The NFL is very similar. Its not like a low-engagement medium. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hes like, I want to get as much audience as possible. Ill end on this. Humans have a predilection for overcomplicating things. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. See omnystudio.com/listener for privacy information. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Its all about the org chart. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. iHeart does a lot of new things. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Its a great point and question. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. I think most podcasters are bad at marketing. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. We make TikToks too, by the way. We also have a digital marketing team, I forgot that in the org chart. Launching in early 2019, the podcast will be co . The truth is, audio all-up is a third of all the media we consume. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. We have a few minutes left. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Does that worry you? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Were also co-producing a slate of whole new stuff. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Abs are sure to get a workout from the contagious humor. Do you think that youre moving the high-margin dollars into the longer tail? That was my next question there. Promote. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Reviews. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Its just like life. Its also how we got here. Join America's favorite . How do you do it? In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . We may not have liked it, but there usually was a problem getting fixed. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast. Is it just Bob Pittman being like, Chaos reigns. This changed everything for podcasting. Perhaps its because there is nothing broken in the distribution and monetization model today. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Our partners at Work x Work. Are you open to video? Not great. There was a YouTube announcement earlier today. You should subscribe to it. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Do you offer rev shares to your creators? Sometimes these restructures are a little bit fake. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors In fact, you almost certainly kill true creativity when you hit that moment. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Is there any tension there at all? We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. I have a card here that says NFTs on it. Its actually a lot of different things. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Its not like, I spent 95 percent of our time on Will Ferrell. Weve arrived. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? If you dont do this, you will never have the reach you need in digital audio. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. It made it the medium that the internet promised creators it would give them but hadnt yet. 246 episodes totalling 170 hours, 51 minutes. We take this for granted as creators, as publishers, and as networks. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Are you converting off the radio? I think we moved off it too fast and I think its a robust business we should still focus on. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. With podcasts, youre talking about promo codes at the ends of the ads, right? Is that something you think about as targeting? Theyll do it for usually one of two reasons. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. All Rights Reserved, By submitting your email, you agree to our. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Its the suspense for the org chart question. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. I think its high attentiveness at scale with partners that weve been able to maintain so far. We were talking about these giant platform companies. I have to say people are very excited to hear from you today. In some part, because of what Apples moves are, but its getting harder. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Weve all seen this, so Im not saying anything privileged. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Thats a really cool medium if only it were video. Podcasting is not video. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How do you account for that? I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Thanks to all of you for coming to the HotPod Summit. We used Jun Group. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Really, really terrible. Its been cool. Im like, They dont need to be if they dont want to be. I have nothing else to say. Then, up and coming Tim Heidecker joins him. Each. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. You mentioned that you had experimented with subscriptions. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Yeah. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Youre saying we have to innovate and push back in it, but its still just promo codes. The other is the digital audio group. I think they know the effect, long-term, that you have when you stop marketing. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Usually, yeah. YouTube is a good example of this. We tell stories through human conversation, more than anything else. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. 2023 Big Money Players and iHeartPodcasts. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We are interested in video. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . I love you very much. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. We tend to think we have to do things sequentially. People trust podcast content more than they trust what they see on social media by like 60 percent more. I told you it was all about org charts, and Im not even to the org chart question yet. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations.
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