walter e smithe daughters10 marca 2023
Their dad, the company's president, continued filming his signature ads with his brother, Mark, for a short period of time, Colleen said. In a new seven-minute "Smithe Family Makeover" video, you'll only see one Smithe brother and you'll only hear the new version of the familiar jingle if you watch all the way through to the credits. What she does: I use both sides of my brain: left for all the analytical spreadsheet stuff and right for the creative vision. Sometimes we present to our dad as a united front and other times we need him to be a tie breaker. Jamie Sotonoff. "Case in point, I was just this morning sketching out my first ideas for The Three Tenors, featuring, of course, the Smithe brothers in a coliseum. [4][5] In 2008, they filmed and edited a takeoff of the Sex and the City franchise, with the brothers sipping "Smithe-o-politans". Indian Trail, High Street intersection work approved in Aurora, Suspect in high-speed chase crashes into, kills veteran Indiana State Trooper trying to stop him: officials, Educators get peek at Paramount play about artificial intelligence which is set to tour schools, Do Not Sell/Share My Personal Information. Get Eric Clark's email address (e*****@smithe.com) and phone number at RocketReach. As mothers, theyve learned its not only possible, but preferable, to have a functional yet beautiful home. The Walter E. Smithe furniture jingle "you dream it, we build it" has been a longtime fixture in the firm's television ads, just as the Smithe brothers themselves have been. There's a lot of blurred lines, and we have to learn when to defer to each other.". Walter E. Smithe also is changing up its ads. No outside agency required. Draftfcb. They've transitioned into the spotlight. [4], In March, 2017, daughters of Walter E. Smithe III became the fourth generation of the Smithe family to be featured in the commercials.[8]. Walt and Tim mocked Mark's new haircut. Explore more of the publications in our portfolio here. You may have noticed a change lately in those Walter E. Smithe (smithe.com) siblings-on-a-couch commercials. For the most part, that relationship translates well in the business world, they say. Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie, Maureen and Meghan. Find locations. At-a-glance. We not only respect this, we embrace it.. What she does: "I make spaces beautiful for clients' homes, our catalogs and showrooms, and play couples' therapist for clients who can't agree on a sofa." Favorite design style: Modern mixed with traditional. "They took different career paths," Tim says. We see this country chic trend currently happening as a design emergency, says Maureen. Start shopping. There is no rule book that says they all need to matchmetals always compliment one another. His four daughtersMaureen, Meghan, Caitie, and Colleenare now the new faces of this historic Chicago brand, a spot he and his brothers held for decades. . Walter E. Smithe Jr's death was announced Thursday on the company's Facebook page. Nothing will be worse than the commercials they ran the last time the Cicadas were in season. Those early Smithe commercials were straight-forward affairs, with each brother talking about his area of expertise -- Walt discussed the merchandise, Tim the company's designers, and Mark Smithe's delivery system and customer satisfaction -- and, of course, the furniture. "I was invited to speak to 300-some designers in Oak Brook," he says. "We have wonderful clients who are my generation or older, but we have to figure out how we cater to this new generation that's setting up households now. If you are ready to get grown-up furniture, this place has a very nice selection, with helpful staff who can guide you toward the proper colors, scale, and what looks nice together. 9's "Garfield Goose" and "Ray Rayner" shows. Nah, I know a few of them. Visit Website (opens in new window) Walter E. Smithe. My hope is to inspire people to slow down enough to talk with a designer and hopefully buy something.. The sisters get together at least twice a week, traveling from their homes in Chicago, Barrington and Riverside, leaving behind their children, husbands and home duties. Our dad always put an emphasis on hard work, and it stuck with us.. His sons, Walter, Tim, and Mark, joined the company in the 1970s and 1980s. A wake will be held at Ryan-Parke Funeral Home in Park Ridge on Friday, Oct. 21, and a funeral mass will follow on Saturday, Oct. 22, and St. Paul of the Cross Church in Park Ridge. It couldn't have gone more perfectly, Maureen said. - The Victory Auto Wreckers guy: Almost every night since 1981, on some channel, Bob Zajdel has barely escaped injury when the driver's door fell off his old Chevy. While we still have traditional pieces, our showroom appeals to a number of different lifestyles. Tim, 41, is the vice president of sales; he and his wife have four kids and live in Winnetka. Were a Chicago company that was given national exposure. Edit: I have been informed that they are the daughters, not the wives. Three years later, she recruited Colleen to become advertising director -- a position she accepted without hesitation. Jeff Lewis's collection of vignettes is available at Walter E. Smithe's 11 showrooms in Chicago, and online. Today. Additional partnerships with the likes of Cynthia Rowley and Ellen Degeneres have exposed the company to a new customer base. Walter E. Smithe and Bill Shanahan founded the store anticipating a booming economy in the wake of World War II. Please enter valid email address to continue. getting a penny or nickel for every clearance tag we pulled," says Meghanthe four daughters of Walter Smithe III have . "That is the top priority for the four of us," Meghan Smithe said. The Smithe sisters now serve as the face . Lewis Lazare. Timothy Smithe Jr. (m. 2013-2018) Kyla Lynn McCarthy (born October 8, 1986) is the daughter of politician and former Police Superintendent Garry McCarthy. Haute Living is a network of luxury publications with bimonthly regional editions in New York, Los Angeles, Miami, and San Francisco. The campaign was inspired in part by a partnership with designer/house-flipper Jeff Lewis of the Bravo show Flipping Out. No surprise why the quality is so crap. Watch. This initiative calls for all hands on deck. We learned so much from these relationships, Colleen says. 1428, hollyhunt.com) has expanded its Great Plains textile offering with the Foreign Affair collection, which has a mix of warm and cool neutrals. To their delight, the reaction to that initial campaign was primarily positive, as has been the case for every commercial they've produced since. "It was kind of a neat way to kick off our involvement in the business as a group.". "The girls have all worked elsewhere before coming back to Smithe," says Walter of his daughters who have had careers ranging from merchandising to advertising. Chicago, IL. It was founded by Walter Edward Smithe and Bill Shanahan in 1945. The brothers spend most of their time in the company's Itasca headquarters, which also serves as a warehouse, customer service center and point of departure for the fleet of Smithe trucks. Then the commercial came on. They're nice folks. "But we've also gotten some really nice feedback from people who are happy to see four working women on their TV.". Im stunned when people watch one of our makeovers and are surprised that Smithe carries so much of what they like, says Caitie. So much misogyny in these comments, their commercials have always been cheesy and annoying. 1 Early life; 2 Television; 3 Personal Life; 4 References; . But the truth is, I love coming to the office. The chemistry among this familial foursome is something parents can only hope for from their children. Walter E. Smithe Jr. also earned a master's degree in Anthropology at Loyola University Chicago in 1980. "So that drove us, I think, to be successes.". So, somewhat reluctantly, they let themselves become the public face of Walter E. Smithe Furniture. Now its only the wives and zero about the furniture. officially retires, although he still enjoys visiting showrooms and meeting clients. Hotel Mousai Puerto Vallarta, Room Request: Four Seasons Hotel Bogota Casa Medina, New Restaurants and Bars in New York City, Clare V., Mulberry and More New Retail Openings in NYC, Tony Robbins Challenge to Provide 1 Billion Meals Nears its Goal, Get behind-the-scenes pictures on Instagram. 74% of employees would recommend working at Walter E. Smithe Furniture and Design to a friend and 70% have a positive outlook for the business. They were each only a year apart, at one point covering all four grade levels at Barrington High School. Walter E. Smithe Furniture & Design advertising has featured everything from parodies of "The Price Is Right" to a 2013 classic in which the Smithe brothers got into a wrestling ring with Billy Corgan. The daughters took over the company. The sisters left for college with a few prized furnishings and a work ethic that became a permanent fixture in their lives. Favorite design style: Modern mixed with traditional. We all trickled back in, and it happened really organically, says Meghan of the industrious quartet, who collectively has 17 children. Now, a lot more people know about us than knew a few years ago.". That cartoon of Bob has BDE and you can't deny it. Walter E. Smithe Furniture, Inc. Marketing Contacts Contacts (5/9) Name Title State; Walter S. President & Chief Executive Officer . One spot was modeled after Apple's weird commercials. "I said, `Let's get you guys on camera.'". Kneen & Co. (399 W. Fullerton Pkwy., Ste. Press J to jump to the feed. Some ways to do this include mixing fabrics and leathers such as pairing linens with velvets, shag rugs, fur throws, organic elements such as rattan and bamboo even the reflective-ness of chrome can add texture to a room! The commercials were being shot at a studio in Northfield and would result in enough footage for dozens of TV ads to appear over the next six months. Sisters Colleen, Meghan, Maureen and Caitie Smithe, from left, say three key words have helped them carry their family-run furniture company into a fourth generation: fresh, young and relevant. The new generation of Smithes are featured in the company's new advertising. Read on to find out more about pelvic floor therapy and how it's growing in popularity among postpartum women. And I thought, `makeup and lighting. He began working in the . Get 5 free searches. In the 1970s Walter left Smithe and Shanahan (His brothers remained with the original company) to start his own company - Walter E. Smithe. Since 1945, the company has established itself as a reliable family-run retailer, with the second- and third-generation Smithe men at the helm. The company gained national exposure from Lewis' collection, and each sister was able to shine in her own specialty. Compare how recession-proof Walter E Smithe Furniture is relative to the industry overall. Oct 2012 - Apr 20152 years 7 months. In recent years, Smithe enjoyed his time with extended family. '", "The business steadily increased since we started the commercials," Walt says. [2] Today, the company has ten showrooms in Illinois and Indiana and is listed by Furniture Today as one of the top one hundred furniture retailers in the United States. ("Did you notice he used the wide-angle lens when he shot your [rear end]?"). When I first came on board, our industry was very much a good old boys club, says Maureen, who regularly travels to marketplaces around the country to buy merchandise. The company made its website easier to use and more modern-looking. Who are the Walter E Smithe daughters? (Antonio Perez / Chicago Tribune). And then fate gently tapped them on their shoulder. Shop the clearance. We take inspiration from the world of interior design to curate customized . This rating has improved by 10% over the last 12 months. And Amy is a singer and songwriter. "We're custom, so we can create everything, but we need to get the right mix out there to give people ideas," said Meghan Smithe, the company's director of marketing. Walter E. Smithe Furniture and Design has an overall rating of 4.0 out of 5, based on over 92 reviews left anonymously by employees. and runners at CB2 (800 W. North Ave., cb2.com). "[7] Maria Coons, a marketing teacher at Harper College, has also defended the advertisements, telling a Daily Herald reporter, "Some people who aren't in that [30 to 60 year old] demographic might consider them dorky, but for their target market, they're not. between Scott Ave. and Tower Rd., Winnetka, shophwdd.com) hosts a First Friday event on the North Shore. CHICAGO (CBS) -- Walter Edward Smithe Jr., the founder of Chicago's Walter E. Smithe Furniture & Design, has died at the age of 86. We feel like we can now speak to the multitude of generations who shop with us, she says. portalId: "6766057", Smithe was born in 1936 to Margaret Slifka and Walter E. Smithe Sr., and grew up in the Northwest Side's Belmont Central neighborhood. Favorite design style: Cozy and comfortableaka hygge ethos. We dont always agree on things, Colleen says. It worked really well for a long time, but post-recession, we saw peoples sensibilities had changed, says Meghan. We had no grand plan.. Smithe guy Walt actually Walter Smithe III 45 is president and general manager of the. My sisters and I represent the viewpoint of our younger clientele, Meghan says. "As furniture commercials go, what the Smithes are doing is great," he says. "If you think of furniture commercials, it's always just panning a showroom with obnoxious graphics," says O'Neil, who has directed all the Smithe commercials. Here, get to know this powerhouse quartet. ", Says Tim Smithe, "Pop culture is always changing and so are we.". You have this sense of passion and responsibility for it. The inky accents create a sleek statement against the white walls and lend a streamlined look to the space. - Linn Burton: He started selling appliances in Polk Bros. ads in 1953, but the majority of his 35-year TV career was spent hawking cars -- Kaisers, Frazers, Joe Rizza's Pontiacs and, most famously, Bert Weinman's Fords. PHOTOGRAPHY BY ROBIN SUBAR, When Maureen Smithe returned from maternity leave after giving birth to identical twin daughters last August (children number five and six for those keeping count), she was puzzled by the pained looks she received from some of her colleagues. Furniture Stores. Growing up, she and her sisters held various roles at the furniture and design firm, earning their first paychecks and gaining job experience and exploring interests that would later launch their careers. Shop the label. Only a year apart in age, the lively, fast-talking Smithe sisters consider one another best friends. How could they ensure the 75-year-old brand would be sustainable for decades to come? Chicagoans came to know and appreciate the three Smithe brothers who starred for years in quirky TV commercials touting their family-run furniture company. How, they wondered, would longtime customers respond to four new female faces on their television screens? Smithe brothers aim for 'Sex' appeal in latest quirky commercial, https://en.wikipedia.org/w/index.php?title=Walter_E._Smithe&oldid=1127865487, This page was last edited on 17 December 2022, at 02:33. Holly Hunt (222 W. Merchandise Mart Plaza, Ste. Or using a new high-tech application to keep couch fabric truly worry free from childrens spills, everything from spaghetti sauce to Kool-Aid. USA. The Smithe brothers have been described as "Chicago's most recognizable furniture purveyors", due to their ubiquitous television commercials starring themselves. walter e smithe, furniture stores near me, ballinger vase buy, gold side end table, tall mirror, walter e smithe daughters, furniture . The Smithe sisters - Walter III's daughters Maureen, Meghan, Caitie, and Colleen - are also now executives at Walter E. Smithe Furniture & Design and appear in the ads. Like their brothers, the four Smithe sisters were all in the business when they were in high school. And it's those commercials, always informative and usually silly, that have the Smithe brothers walking in the footsteps of Linn Burton and the Empire Carpet Guy as Chicago TV commercial icons. Her sisters had fallen into their own specialties and were pursuing different paths at the time. I only hear them on the radio. Tomorrow, Hubbard Woods Design District (Green Bay Rd. So I'm speaking, and they're half listening, you know. Its no longer that way.. The sisters are making their official debut in a new campaign theyve recently launched called the Smithe Family Makeovers. Fielding countless applications, the Smithes choose a home where they redesign a space and showcase the full range of interior design services and furnishings Walter E. Smithe Furniture & Design offers. Dazzling Divas Glam Mansion Offers the Ultimate Diva Experience, Family Guide to Attending a Chicago Cubs Game at Wrigley Field, Pelvic Floor Therapy Growing in Popularity for Women, 10 Non-Candy Items for Your Kids Easter Basket. The seven pieces featured in the Quincy Master Bedroom vignette below (chair, trunk . While a new recession may strike a particular industry, measuring the industry and . Walter E. Smithe Jr. Obituary. Personally, I dont want to stare at ugly furniture for all those years, Meghan says. The company makes, sells, and repairs furniture, specializing in custom upholstery, and operates ten showrooms throughout the Chicago metropolitan area. What she does: Come up with ideas that get people off their couch and into our storesand put my sisters in awkward positions (see our commercials)., What she does: Whether were working or just hanging out, my Type A personality keeps us organized and on track.. Trendwise, Caitie says the color gurus at Pantone were right on when they selected a bright shade of green as Color of the Year. All three attended St. Mary's College in Winona, Minn. Walt got an MBA at Notre Dame, Tim got one at Northwestern, and Mark got a law degree at Loyola. Itasca, IL 60143. }); Chicago Parent is Chicagolands trusted parenting hub since 1984. formId: "acc781a7-d0b4-433d-bc7f-c5bac12f3766" It was a natural fit, she said. Courtesy of Walter E. Smithe Furniture and Design. He NEVER blinks. "That's F-A-M-E, with an E". Opening Day is March 30. Reaching a younger demographic and expanding their clientele has required some creativity, the sisters said. The Smithe sisters have heard it all before, and they've set out to dispel those misperceptions. Create Comparison. At that age, it was very exciting to come home and brag that we sold maybe hundreds or thousands of dollars in furniture, Meghan recalls. Now, the fourth-generation leaders of Walter E. Smithe are learning to balance their busy personal lives with the big responsibility of carrying out the legacy of their family-run business. The company began in 1945 as Tone Appliances and Furniture, a single store on Belmont Avenue in Chicago. The transition took place over the span of 12 years as key positions became available in the company, starting with Maureen who became a merchandise buyer. ", Instead they talk about the U2/iTunes takeoff, the brothers' version of "The Apprentice" or the Olympic parody from last year. 443 were here. [1] The 4th generation (the Smithe Sisters), all daughters of Walter III, are Maureen Smithe (buyer), Meghan Smithe (director of marketing), Caitie Smithe (designer, design coordinator and stylist) and Colleen Smithe (director of advertising). Introduced to the family business at an early ageI can recall pigtails in my hair, getting a penny or nickel for every clearance tag we pulled, says Meghanthe four daughters of Walter Smithe III have embraced their own roles for the Itasca, Illinois-based company; Meghan is director of marketing, Colleen is director of advertising, Maureen is a buyer, and Caitie is a designer. This is not how you attract a premium buyer or build a premium brand. My wife and I were just talking about this yesterday, we truly hate the Walter E Smithe commercials with the daughters. You want it to succeed and do well.". This led to the development of Walter E. Smithe Furniture & Design. His line was, `If you can talk you can breathe.'". Still, she never dreamed of working full time for Walter E. Smithe Furniture, even while growing up in Barrington with her three sisters, Maureen, Caitie and Colleen. [4], Many of Walter E. Smithe's commercials have been pop culture parodies. Determine whether Walter E. Smithe Furniture grew or shrank during the last recession. Walt (actually Walter Smithe III), 45, is president and general manager of the company; he and his wife have five kids and live in Barrington Hills. The commercial included the tagline "Change the Name, Change the Luck", a reference to the Cubs' decades-long struggle to reach the World Series. "And of course this summer's blockbuster is supposed to be `Charlie and the Chocolate Factory.' Maureen Smithe and Caitie Smithe had the pleasure of working with Chicago's own Mr. FixIt, Lou Manfredini.Such a nice guy and a true Chicagoan! The Feldco guy creeps me out more. "That was the best part," she said. They have a younger brother, who lives out of state, and plenty of younger cousins who have yet to join the team, though the sisters say there's still time. "What about you and your sisters?". "The majority of what we run is informational and tells about the company, but those aren't the ones people are talking about at the water cooler. Touch device users, explore by touch or with swipe gestures. When Smithe makes a furniture delivery, Its not uncommon for our crews to bring a 25-year-old sofa with a Smithe sticker on it back to this warehouse, Meghan says. "We're dreamers and we have big ideas," Meghan said. As teens, the four sisters worked only part time in their fathers showroom or outlet store, selling furniture and earning their first paychecks along with other eager, cash-strapped teens. Main Telephone (630) 285-8000. The new campaign, dubbed Smithe Family Makeovers, showcases Smithe furniture in the homes of actual clients, revealing the handiwork of the companys designers in HGTV-esque episodes. Smithe's wife of 64 years was by his side when he passed, and he . "It's been about reworking how we approach visually what we want to convey about the product that we're selling," Meghan said. His four daughtersMaureen, Meghan, Caitie, and Colleenare now the new faces of this historic Chicago brand, a spot he and his brothers held for decades. She sounds annoyed that the spill isn't absorbing, like there's some insurance scheme that hinges on being able to stain this white couch. Walter E. Smithe Furniture & Design is a family-owned furniture retailer, founded right here in Chicago, back in 1945. "Pam, Bill and I are always on the watch for pop culture. Cindy went to college in Iowa and settled there after school. The original simple jingle and slogan was perfect. Its unnerving. She had been a buyer for Abercrombie and Fitch for a few years after college when a job opened up in the Smithe merchandising office. The best commercial -- at least the one viewers relished -- featured this grating kid getting hit in the face with a pie. They're going to be the ones buying furniture for the next 50 years, so we have to be ready to serve them the way they want to be served," said Walter Smithe, 57. "And a woman was there with her daughter, and she nudged her and I heard her say, 'That's the Walter E. Smithe guy.' There is no true balance for moms in our situation., We cant be everything all at once, Meghan says. Still, the Smithes have had to weather various challenges since joining the company, including the retirement of their uncle, Tim. There is nothing like a day spent soaking up the sun and a good book or an evening with friends and good food and drinks under the stars. I presented my ideas for this two weeks ago and it will be out on the floor in three weeks. And they're not showbiz types. The girls got the bedrooms; the three boys shared a room in the basement. Or "Hardrock, Coco and Joe." Getting the Smithes in front of the camera wasn't easy. Even with little ones underfoot, the Smithe sisters make balancing their family furniture business and their growing broods look effortless. "With a strategy to continue Smithe parodies of relevant topics, really, the future is limitless," he says. Get browser notifications for breaking news, live events, and exclusive reporting. One of my friends used to live near Fullerton and Western, and she would always tell people she lived near Tile Outlet. Postpartum bladder leaks are common but there's help. and became working moms in different industries. Walter has been known to take furniture for test drives, says Meghan. Smithe says that doing everything in-house allows them to be quick on their feet. "They've done a wonderful job building a distinctive brand," says Tim Calkins, a professor of marketing at Northwestern University. I'm a brand manager and their commercials make the brand seem like a discount bin. Sibling revelry; Their offbeat commercials have made the Smithe brothers cult heroes. The CBS Chicago team is a group of experienced journalists who bring you the content on CBSChicago.com. Weird. Meghan can recall her pigtails bouncing as she ran through the Walter E. Smithe warehouse as a young girl, pulling sales tags in exchange for a nickel or dime from her grandfather, Walter Smithe Jr. Shop now. "[5] Of the commercials, Tim Smithe has said, "We wanted to entertain people first, so then when we wanted to inform them they'd already be paying attention". We connect families with the best local resources, advice, stories, things to do with kids and much more. Over the past 76 years, the company has grown to include 10 Chicago area showrooms. One by one, each sister began working in the family business. Whoever said brick-and-mortar is dead hasn't met the Smithe sisters. The brothers are recognized on the street, in grocery stores and coffee shops ("I got a free Starbucks latte once," Tim says). The process starts with Tim Smithe, Pam Thorson (the company's director of advertising) and director/editor Bill O'Neil of O'Neil Productions of Wilmette. Further confused by the commercials now. Subscribe to one or more of our free e-mail newsletters to get instant updates on local news, events, and opportunities in Chicago. Around the same time, Caitie was ready to return to the workforce as a designer and stylist, a skill she had honed early in her career. He was still spending weekends at Smithe furniture showrooms until recently and he volunteered for many years for Habitat for Humanity, building houses in the U.S. and Central America. with Maureen Smithe Brusznicki and Caitie Smithe Jisa at Walter E. Smithe Furniture & Design. Am I the only one who just thinks he looks like Louis CK? Regarded as top performer within the account and the Agency, as a result of consistent over-delivery, passion to grow the business . He cites the U2 music video takeoff. I also think, coming from a family business myself, to see how they interact with each other just gives you the feeling that they're good people, that you'd want to do business with those people.". It's pretty surprising they are still playing on these tired sexist tropes in this day and age. The commercial, Colleen's brainchild, aimed to show off the company's new "worry-free" performance fabrics that repel stains, a trend Maureen recognized at a major industry trade show and brought back to the Chicago market. "Staying fresh, young . Sisters Colleen, Caitie, Maureen and Meghan Smithe, from left, are breaking the mold as fourth-generation leaders of the 75-year-old Walter E. Smithe Furniture and Design. He entertained the youngest generation of the family playing banjo and singing folk songs such as "The Rock Island Line," and telling stories of Tiny Tim and the Magic Gumball Machine, his obit said. Falling asleep. Walter E. Smithe Furniture is a company located in Itasca, Illinois, United States. As the oldest sibling, Maureen was the first to officially join Walter E. Smithe in a professional capacity in 2004. Walter E. Smithe, Jr. joined the business in the 1960s with his brothers Gary and Tomm, and began phasing out appliances to focus on custom upholstery. In the late '60s, the growing family -- there are also four sisters, Cindy, Margie and twins Hope and Amy, none of whom is involved in the family business -- moved to a slightly larger home in Park Ridge. 22 miles. "In what seems to be their unending and over-the-top zeal to self-promote, they just may be helping drive traffic," he wrote, adding, "If nothing else, the advertising suggests the chain has some suits with personality attached. "I think it's time for us to get out of these TV commercials," Walter said. "KFC dances to beat of familiar drummers". The Smithe sisters, all in their thirties, worked in the family business as teens but pursued different career paths in adulthood. The four women have been taking on bigger roles at the company and star in its new ad. If you grew up in Chicago, you can probably hum it. So is there a `Wally and the Sofa Factory' in our future?". Colleen, Caitie, Meghan and Maureen Smithe, all between the ages of 33 and 37, represent the fourth generation of the family business and are daughters of company President Walter Smithe, the grandson of the business's namesake.
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